The only thing lean is your wallet
Eurofit presents Alpha-Lean
a pound-a-day weight loss pill
They say it's a "Medical Miracle"
but it may cost you your life
A recent half page ad in the June 30th issue of the USA Today for yet another miracle pill for
weight loss hit me like a brick.
A marketing company located in Port St. Lucie, Florida has been marketing weight loss
products for years. They are good members of the Chamber of Commerce, but when they put
that advertisement in a national paper like the USA Today, it really grabbed my attention.
Nowhere in the ad does it say what is in the product, and when it sounds too good to be true I
always call first.
The telemarketers took minutes to find out what was in the stuff. It had a dozen or so ingredients,
and it was "natural", just like snake oil. Natural weight loss products are being hawked by
everyone from Tibetan priests, to Hollywood burnouts.
It's too bad that the telemarketer couldn't even pronounce half of the words on the label. When
she finally told me that if you had a shellfish allergy that you shouldn't buy the product I knew
there was something fishy. The Alpha-Lean according to my sources was formerly hawked as
Natural Slim by the same or an affiliated company. It's funny that Eurofit Inc., the purported
sponsor of the ad, and formerly known as Right Ideas, and who knows how many other
incarnations, is basically panning to the mentality of a grade five dropout.
It takes no intelligence to lose weight, but it takes plenty of intelligence to market junk to
people who might actually die from taking the stuff because of an allergy to seafood.
So what's the bottom line? Don't buy this or any other weight loss crap you see advertised
Tell Mr. Bill Collins who says he wrote the ad to stop lying to the public about what it can do.
Call him at 561-335-9807 and tell him that the FTC and the FDA are watching him.
Then call George Alexander who not only owns the building that houses the Port St. Lucie offices
of the Better Business Bureau in Suite 211, but he also apparently owned many marketing
companies over the years, just one of them is now known as Eurofit, Inc.
Valpak, an international merchandise and coupon marketer has also been located in the same
building owned by Alexander. One source told me that at one time that he also owned that
franchise for the area. I could not determine if he still owns this or not. Eurofit and Right Ideas
have the same phone numbers and addresses:
1950 SE Port St. Lucie Blvd. - Suite 203
Port St. Lucie, FL 34952
Tell George that you don't believe that he should be in business if his aim is to hoodwink the
consumer into believing that they can "lose a pound a day".
If you really want to let them know how you feel call their toll free order number
800-669-8359 and ask for dept. 619. Ask the same operator that I spoke to what's in the stuff
and tell her that you want to know who makes it, where it is made, and what it was called before
it was called Alpha-Lean. Tell her I said hello if you want. It might wake her up.
Then call the Better Business Bureau who will insist on seeing the original ad at
561-337-2083 or fax them at 561-686-2775. Save all the ads you see in other newspapers or
magazines, I have a feeling that this is going to be a big one. Then if you find any other ads for
Eurofit products, make a copy of them, plus note where and when they ran, and let us know.
P.S. It's funny that the Better Business Bureau is right around the corner from Mr. Alexander, in
the same building owned by him. They had no comment when I called, except that they wanted to
see the original advertisement. A photocopy couldn't do. Pity.